In business， we've been told to never leave money on the table。 Don't split the difference。 You need to be ruthless in order to make it to the top。 Sam Jacobs is living proof that isn't the only path。 Nice Folks Finish First weaves practical business lessons with fresh perspectives on how you can achieve success， all backed by Jacobs' personal experience building a nearly $200-million business rooted in kindness， reciprocity， and deeply held values。

In the wake of the pandemic and Great Resignation， employees are reevaluating what they need out of their workplace， and employers are realizing they need to invest more in their people if they want to succeed。 Nice Folks Finish First is a natural continuation of this narrative， proving that being a good person and earning money aren't mutually exclusive。 Helping others isn't a sacrifice; it's a long-term strategy that can spur your success if only you're willing to take the exit ramp， reset your destination， and fuel your future with generosity。

Nice Folks Finish First takes you through a process to discover what you stand for， how to assume control of your life， and how to leverage reciprocity to drive professional success。 By the end of the book， you will learn how to align your personal life with your professional life and unlock your highest potential to create true happiness。